Redesign and Relative Risk

The next two traits that billionaires have, as per John Sviokla and Mitch Cohen in The Self-Made Billionaire Effect (first introduced in a previous post), is that they redesign business models and consider risk differently than others do.


When a billionaire producer finds a need or gap and acts on his vision, he probably won't follow the existing rules. He will rethink and redesign the business model so that it's better suited to scale and create the massive value he sees in that market.

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