I was reading Platform: Get Noticed in a Noisy World by Michael Hyatt this past weekend and it made me realize two key things entrepreneurs need in today's world.

The first, as his title suggests, is a platform. It's not enough to plan, build, iterate, and test, you must also get the word out. An entrepreneur can't just rely on a social media person to be the voice of the company and brand; he or she must be their own primary salesperson and fan. Michael doesn't use a ghost writer for his blogging and social media since he believes it's obvious when you do so and not authentic.

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