I mentioned to a friend the other day that I had read this great book about finding one's calling (Art of Work by Jeff Goins). We talked for a few minutes and then he said something profound: everyone wants meaning to their lives. 

That sentence has replayed in my head on and off since then, and I'll take it a step further: everyone wants to matter.

Not only do they need meaning in what they do—to know their jobs matter—but they need to know that they matter too.

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